The gym industry is now hyper competitive. With budget chains offering low membership fees, ‘health clubs’ capturing the middle ground and the specialist strength and conditioning spots capturing much of the performance market, you’ve got to differentiate if you want to stand out from the crowd.
In this article we’re going to look at how you can transform your gym by bringing in cutting edge technology that will benefit your members and your bottom line. You’ll also attract a far wider audience of potential members on account of the technology.
Here’s how you can transform your gym with cryotherapy chambers…
Gym members are inherently active people, but the tax you pay for an active life is the occasional ache and pain. By offering whole body cryotherapy at your facility, you are helping members feel better, faster with an evidence-based recovery solution. In doing so you move from being just a gym to a more rounded wellness centre.
It’s difficult to claim you stand out from competitors if your equipment, space, and session line up looks largely the same as the other facilities in your locale. One way to dramatically stand out from the crowd is to offer whole body cryotherapy to your members – you’re likely to really stand out then.
A gym that offers whole body cryotherapy is automatically elevated above its like-for-like competitors. It opens you up to a different type of clientele, one who values health and recovery just as much as lifting weights and doing classes. You’re likely to be the only facility offering WBC around, so anyone interested in it will have to come to you.
A gym that is investing in itself will retain members for longer, because you’re giving them more reasons to stay with you. The number one way to stay in business is to retain paying customers, so give yourself a helping hand by not only investing, but investing in innovative solutions to a problem we all suffer with from time to time – aches, pains, and lethargy.
Whole body cryotherapy is still seen as new and innovative – something professional athletes do. Using your WBC chamber in your marketing attracts people who are searching for WBC rather than fitness, so you open up marketing to more people, increasing your secondary spend in the process.
Let’s be honest, as a facility owner or manager what you’re most interested in is your bottom line, so let’s talk numbers…
A typical 3-minute cryotherapy session in the UK is sold at around £30 to £50 with low running costs when using the Mecotec Electric WBC chambers cost, making the session virtually pure profit.
Even allowing for turnaround time between sessions there’s potentially hundreds of pounds per hour in revenue per machine. With a number of finance options, we can clearly show the return on investment. For more information, download our free guide with detailed figures regarding how WBC can provide your business with a great ROI.
RP-X are the leading providers of whole-body cryotherapy units in the UK. We have nearly two decades in the space and offer a wide range of turnkey solutions for gyms looking to invest in this technology.
Contact us on info@rp-x.com or 01234 981913 for more information. Alternatively, book a free consultation with our experts for more information on how a whole body cryotherapy chamber can transform your gym.
Image Source: Unsplash